We really started noticing it.
There would be one person at a table, out with their friends, that couldn’t eat pizza. Even little kids out with their families.
This wasn’t a simple preference, like the Atkins diet. This was “I have to eat gluten-free pizza, or I can’t eat pizza.”
Cammy, would come in and say “I’m not supposed to eat pizza, but it’s so good I’m willing to be sick for a week just to have it". Finally she couldn’t do it anymore, and went back to eating her Greek salad, while her family ate pizza.
That’s when we knew we had to make a change.
We learned right away - everyone has a different level of sensitivity to gluten. We realized we would have to handle the dough differently, change the way we coked, and take extra time to clean up - it's a serious commitment.
It has definitely all been worth it. And we’re glad to see more and more restaurants respond to the need. We had a woman come in and eat her first pizza in 10 years! That is pretty special.